Making it easier for you with our new Over Fifties Life Plan

Friday 3 November 2017

Over Fifties Life Plan


We’ve launched a new Over Fifties Life Plan with a range of benefits which will transform the traditional direct to consumer offer into a mainstream adviser product.  Until now it’s mainly been a product sold directly online, through magazine inserts and daytime TV marketing campaigns.  As the first provider to offer an Over Fifties Life Plan to all advisers, we’re opening up a new market opportunity for you and making protection easier to buy for your customers.

Over Fifties Life Plans have become more popular in recent years as funeral costs have risen significantly, with the average cost today of a burial using a funeral director being £4,257*. Not only do people want to ensure they leave money to cover the cost of their funeral, they also have a desire to leave a small legacy to their loved ones and ensure their family isn’t burdened with outstanding debts.

Funeral Costs

The benefits of our Over Fifties Life Plan will appeal to you and your customers and at the same time build on our philosophy of being easy to do business with.  It’s Simple – offering guaranteed acceptance.  It’s Quick – with its short online application.  And it’s Easy to understand.  Here’s what makes our Over Fifties Life Plan stand out:

  • Protected Benefit – payments cease at age 90 regardless, however there will be a guaranteed pay out provided at least half of the premiums due between commencement of the cover and age 90 have been paid. This is a big improvement on all other products of this type.
  • Inflation Option – increase in line with RPI, subject to a maximum of 10% each year.
  • Funeral Pledge - will pay up to £10,000 of the claim in advance towards the cost of a funeral. This can help with any problematic probate issues that may arise and help the family when they need it most.
  • Easy to write in trust – online, signature free.

And of course, as with all AIG Life products, invaluable access to Best Doctors, which is a huge benefit to this market sector.  We’ve given you benefits you’ll feel confident recommending to your customer.

To find out more, download our sales aid or visit our dedicated webpage. Alternatively, you can contact our Business Development Team on 0345 600 6829.

Money Advice Service, October 2017