Key Person Insurance
Key person insurance protects businesses against the loss of profits if an employee becomes terminally or critically ill, or dies. The money can be used to find a replacement. Key person insurance can help keep the business trading.
How key person insurance works
A claim can be made if a key person dies, or is diagnosed with a terminal or critical illness. The payout can be used to help the business while recruiting for a replacement or undergoing reorganisation.
Why it's needed
Businesses need to be insured, but covering for the risk of losing a key employee is not a legal requirement. Because of this, it’s easy for businesses to overlook this protection. But this could be a mistake.
The loss of a key person can impact the business in a number of ways, including:
- Customers losing confidence in the business.
- Banks calling in loans.
- Suppliers asking for payment up front.
Many businesses consider their staff their most valuable asset - and if your client feels this way about their workforce too, key person protection could be the cover they’re looking for.
Key persons in a business
A key person can be any individual who significantly contributes to a business’s financial success due to their:
- Skills
- Knowledge
- Experience
- Leadership
Key people can be found at any level or department of a business, but can include:
- Owners
- Managing directors
- Sales managers
- Research and development staff
- Creative specialists
- Technical experts
- Sole traders

Smart Health
From on-demand consultations with UK based GPs to second medical opinions from Best Doctors®, our Smart Health service is a convenient way to connect your clients to tools that help them manage their health and wellbeing. It’s available 24/7, 365 days a year, anywhere in the world and can also be used by their partners and children up to age 21, all at no additional cost.
Smart Health is a non-contractual benefit that could be changed or withdrawn in the future.
Literature and support materials
Business Protection Adviser Guide
This Business Protection guide helps to support and streamline your advice process.
Reasons why - Business Protection
A handy guide to provide an example of what a ‘reasons why’ letter could look like.
Term Assurance for Business - Key Facts
For more information on AIG's Business Protection with Term Assurance cover, visit our Key Facts.
Term Assurance - Cover Details
Read our Cover Details for an explanation of how AIG’s YourLife PlanTerm Assurance works.
Critical Illness for Business - Key Facts
For more information on AIG's Business Protection - Critical Illness with Term Assurance cover, visit our Key Facts.
Critical Illness for Business - Cover Details
Read our Cover Details for an explanation of how AIG's Business Protection - Critical Illness with Term Assurance product works.
Business Protection - Quick reference guide
This document is a snapshot of our Business Protection offering. Get an overview of the types of cover on offer, how to determine a cover amount, features and benefits and those all-important tax considerations.