AIG & New Zealand Rugby

As Major Global Sponsor and Official Insurance Partner of New Zealand Rugby (NZR), AIG are proud to support six national NZR teams: the All Blacks, Black Ferns, All Blacks Sevens, Black Ferns Sevens, Maori All Blacks and New Zealand Under 20’s. Since the partnership started in 2012, both AIG and NZR have been sharing and celebrating our mutual commitment to preparation, innovation, safety, teamwork and the global community in which we operate. We’re proud of the many synergies between the core values of AIG and New Zealand Rugby, and we are confident that the deeply ingrained spirit that we hold in common has the power to unify us all. Off the pitch, AIG‘s employees rely on each other’s passion, skills, and support to overcome obstacles and get the job done every single day, a trait shared by each player that steps on to the pitch in the famous black shirt.

Shared values

AIG Life and New Zealand Rugby are proud to share a number of synergies - read more on our Global partner site here.


Innovation both on and off the field is crucial in maintaining the smallest of advantages that make all the difference at the end of a gruelling rugby test match as well as in business.


For both AIG Life and New Zealand Rugby, a focus on in-depth preparation allows customers and players alike to be prepared to face the future with confidence.

Global Community

We're proud to share an unmatched longevity, reach and legacy with New Zealand Rugby, whilst remaining grounded in local communities across the globe.


Just as the teams of New Zealand Rugby have a strict safety protocol in place to protect themselves and their opposition, AIG Life are leading the way in risk management to provide a safer and more secure future for our clients.


AIG Life and New Zealand Rugby recognise that a successful team is greater than the sum of its parts - they embrace the unique qualities of the individuals within the team and collaborate to meet their common goals. 


A morning with the All Blacks Sevens - May 2019

We welcomed the All Blacks Sevens to London as they were preparing to take the world stage in Twickenham for the penultimate stage of the 2019 World Sevens Series. Colleagues and clients from across our Group Protection business joined us to discuss our shared values of leadership, innovation and teamwork - with relevance both on and off the rugby pitch.

Brunch with the All Blacks - November 2018

Brunch with the All Blacks - November 2018

F: So we're here today at the Lensbury to enjoy and celebrate the All Blacks brunch ahead of All Blacks playing England tomorrow at Twickenham; the first time the teams have met in four years. And AIG are proud sponsors of New Zealand Rugby and the All Blacks.

Good morning, everyone!

The game's changed but the rivalries don't and when you're a kid growing up, my dream was to play at Twickenham.

I guess coming from last year, I was just working at a security job and I was pretty happy there, but I guess losing weight was a huge issue for me.

The great thing about the leaders, there's no real such thing as hierarchy; everyone's on the same level whether you've played 100 tests, whether you've played one test.

I run a team so understanding and getting a glimpse as to what makes them so successful with their teamwork, with their preparation, was brilliant and will be going back to my team.

It's a normal thing but talking is the hard thing, especially as men; we don't like to talk so taking that step and creating a group to be able to share my emotions has been massive.

F: It's been so inspiring listening about how they prepare ahead of a match for their mental health and just working together as a team.

It's been a great team day.


Face to Face with the Black Ferns – June 2018

Black Ferns Q&A 2018

We've had a lovely lunch today. It's been fantastic to meet the girls.

The cool thing is, we play different scenarios against each other so whatever comes on tournament, we're prepared for that.

They've made me really excited about women in sport and how that transverses across into the things that we do.

As a leadership group, we went back and actually looked back at what we could have done better in regards to that, so we thought we could've actually come together a bit more as a team.

There are learnings that we can take away in the insurance field which are; how can we get more people involved in what we do? So it's been really, really great to kind of link the two together.

It's been so engaging to get to meet with AIG Life and network with people from out of the industry and also get to meet the Black Ferns and relate with them on a sports to finance level has been amazing and very empowering.



AIG and the All Blacks Sevens – May 2018

All Blacks Sevens answer 3 questions

We're here today for the main event and that's to see the All Blacks Sevens.

You guys are just steeped in so much history. Do you reckon that wearing the All Blacks shirt will give you a little bit more extra pressure?

Every time we put on a black jersey we're expected to win, but for us there's always that internal pressure and not to let each other down. I don't want to let these two guys down when I go out there and play - and all the guys that have played before us as well, because we know that they'll be watching us and expecting us to win as well.

I know you've been playing Sevens for eight years. I think you guys are fairly new to the format?

This is my first ever season of Sevens so coming across from Fifteens, as the guys touched on earlier, it's a completely different sort of game. All in all I'm loving my first season of Sevens and just really grateful to be a part of this team and, yes, really prep well for the upcoming World Cup.

Now, obviously you guys are holders of that so a little bit added pressure on you guys to perform?

Yes, I guess there's a little bit of pressure. We won it last time so I guess we need to back it up.


Sean Fitzpatrick at the Quality Awards June 2018

The AIG Life Quality Awards 2018 with Sean Fitzpatrick, AIG ambassador and former All Blacks captain. We welcomed staff, customers and partners to celebrate another year of our working relationships and applaud the quality of the business we receive from our intermediary partners.

Leadership, Preparation & Teamwork - Sean Fitzpatrick

Sean Fitzpatrick, AIG ambassador, discusses our shared values of Innovation and Teamwork, and draws upon his experience in a leadership role as a former All Blacks captain.

Sean Fitzpatrick on Winning

Former All Blacks captain and AIG ambassador Sean Fitzpatrick talks to the attendees of the AIG Quality Awards 2018 on his experiences of success and winning and how these can be translated into the business world.

Effort is Effort

Effort Is Effort celebrates the power of our differences and the individual efforts that together create a winning team. We're committed to providing a workplace for employees that is built on the principles of fairness and equality, without regard to race, ethnicity, gender or sexual orientation.

AIG Haka 360 Experience

The Haka - New Zealand's traditional ancestral ritual of the Māori people. We want you to experience the haka challenge. Take your place on the field with the All Blacks and experience the electrifying haka up close in a unique 360° experience.

Our blogs

Preparing to succeed – 3 top tips from the All Blacks Sevens

All Blacks Sevens players Scott Curry, Bailey Simonssen and Tone Ng Shiu, gave our audience of financial advisers and partners a rare opportunity to get the inside scoop on how the All Blacks prepare mentally and physically to perform at their best and stay ahead of the competition.

An afternoon with bereaved children and an All Blacks legend

As part of our link with New Zealand Rugby, we were able to welcome beneficiaries of children’s bereavement charity, Winston’s Wish - the true VIPs of our November sponsorship events. It was in our gift to host an unforgettable experience for the children of this charity. Children who had lost parents or siblings, who may never have access to this kind of once in a lifetime experience.