Individual Protection from AIG

What user and device data do we collect through AIG Digital Services?


In addition to Personal Information, we may collect other information about your use of AIG Digital Services, and the devices you use to interact with us, from which you may not be identifiable, including:

  • internet browser and electronic device information;
  • app usage data;
  • information collected through cookies, pixel tags and other technologies;
  • demographic information; and
  • aggregated data.

In detail:

User and device data is collected when you use AIG Digital Services. This information may not reveal your specific identity and therefore may not be Personal Information which is used as described in the earlier sections of this Privacy Policy.

Examples of this type of user and device data are: 

  • internet browser and electronic device information;
  • app usage data;
  • information collected through cookies, pixel tags and other technologies;
  • demographic information; and
  • data grouped together so that it is not possible to link the data to a particular individual, known as aggregated data.   

We and our third party service providers may collect user and device data in a variety of ways when you use AIG Digital Services, including:

Method of data collection



Through your internet browser or electronic device

Certain information is collected by most websites or automatically through your electronic device, such as your IP address (i.e. your computer’s address on the internet), screen resolution, operating system type (Windows or Mac) and version, internet browser type and version, electronic device manufacturer and model, language, time of the visit, pages visited, and the name and version of the AIG Digital Services (such as the App) you are using. We use this information to ensure that the AIG Digital Services function properly.

Through your use of an App

When you download and use an App, we and our service providers may track and collect App usage data, such as the date and time the App on your electronic device accesses our servers and what information and files have been downloaded to the App based on your device number.

Using cookies and online tracking

We may use cookies and other online tracking tools (with your consent where required by applicable law).

Cookies are pieces of information stored directly on the device you are using. Cookies allow us to recognize your device and to collect information such as internet browser type, time spent using AIG Digital Services, pages visited, language preferences and relevant country website. We may use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience while using the AIG Digital Services. In addition, we may use the information to gather statistical information about the usage of the AIG Digital Services in order to understand how they are used, continually improve their design and functionality, and assist us with resolving questions about them. Cookies further allow us to present to you the advertisements or offers that are most likely to appeal to you. We may also use cookies to track your responses to our advertisements and we may use cookies or other files to track your use of other websites.

You can refuse to accept the cookies we use by adjusting your browser settings. However, if you do not accept these cookies, you may experience some inconvenience in your use of the Site and some online products. We do not respond to browser do not track signals at this time. 

Third parties may collect information about your use of AIG Digital Services and your use of other websites or online services. 

For more detailed information about the cookies we use on our UK Site, see below.

Using pixel tags, web beacons, clear GIFs or other similar technologies

We may use pixel tags, web beacons, clear GIFs and other similar technologies with your consent (where required by applicable law).

These may be used in connection with some AIG Digital Services and HTML-formatted email messages to, among other things, track the actions of users of AIG Digital Services and email recipients, measure the success of our marketing campaigns and compile statistics about usage of AIG Digital Services and response rates.

We may use interest-based advertising service providers to customize, target, serve and report on AIG advertisements served across the web and mobile applications, based on information relating to our offline interactions with you, our online interactions with you (on any of your devices) and information received from third parties. To do this, these service providers may use cookies, pixel tags and other technologies to collect information about your and other users’ use of the AIG Digital Services and third party sites and mobile applications. They may also use these technologies along with information they collect about your online use, to recognise you across the devices you use, such as a mobile phone and a laptop. Our service providers may also match personal information we provide to them with your IP address and serve AIG advertisements to you across the web, based on your IP address. If you would like to opt out of having your information used for these purposes, visit the self-regulatory program opt out pages at or to opt out in desktop and mobile web browsers on the particular device from which you access the opt-out options. Download the AppChoices app at to opt out in mobile applications.

Physical location

Subject to applicable law (and your consent where required by applicable law), we may collect the physical location of your electronic device by, for example, using satellite, mobile/cell phone tower or WiFi signals. We may use your device’s physical location to provide you with personalized location-based services and content.

Subject to your marketing preferences and applicable law, we may also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns.

In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you choose to deny such uses and/or sharing, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.

In addition, we may obtain the precise geolocation of your device when you use our mobile applications for travel or other assistance services. In connection with providing travel or other assistance services, we may share your device’s precise geolocation information with our clients and other entities with whom we work. You may opt-out of our collection and sharing of precise geolocation information by deleting the mobile application from your device, by disallowing the mobile application to access location services through the permission system used by your device’s operating system, or by following any additional opt-out instructions provided in the privacy notice available within the mobile application.

In some circumstances, physical location information may become your Personal Information if you are identifiable in relation to the physical location information. In such cases, the physical location information will be handled as Personal Information as described in the earlier sections of this Privacy Policy.

Using information provided by you

Some information (for example, your location or preferred means of communication) is collected when you voluntarily provide it. Unless combined with Personal Information, this information does not personally identify you. 

By aggregating information

We may group information together so that it does not link to a specific individual, i.e. aggregate, and use that information (for example, we may aggregate information to calculate the percentage of our users who have a particular telephone area code).



Please note that, where user and device data is not Personal Information, we may use and disclose that data for any purpose to the extent we are allowed to by law. If we are required to treat user and device data as Personal Information under applicable law, or if we combine user and device data with identifiable Personal Information, then, in addition to the uses listed in this section, we may use and disclose user and device data for all the purposes for which we use and disclose Personal Information.