AIG - Official Life Insurance Partners of the All Blacks. 

This autumn, we're bringing you our shared story of selflessness. Just as the All Blacks think of their teammates, their family, fans and heroes every time they step on the pitch, our customers are protecting their loved ones and leaving a legacy when they buy life insurance. To join the one million customers we look after, speak to a financial adviser

This Is For Them

The All Blacks live and breathe the philosophy of selflessness and having a responsibility to others. The team have a saying to ‘leave the jersey in a better place,' and we believe life insurance is just as selfless - you’re leaving a legacy to protect the ones you love. This Is For Them is a film which supports the thinking that best things we do in life, we do for others.

New Zealand rugby players congratulating each other

Head over to @AIGLifeUK on Twitter to explore more of #ThisIsForThem and to get involved with the campaign. There’ll be exclusive clips from members of the All Blacks and messages from AIG Ambassadors Richie McCaw, Sean Fitzpatrick and Sir Clive Woodward. You won’t want to miss it.


It’s our families, the people around us and the people we love that motivate us and who we try to do right by. And the best things we do in life we do for others. That’s what we’ve learned from the All Blacks through our sponsorship of New Zealand Rugby.


Explore our webpage as we lift the lid on our This Is For Them campaign and go behind the scenes to meet the players featured in our videos and see some exclusive snaps from filming.

This Is For Family

Watch to discover and gain an insight into the importance of family for members of the current All Blacks squad.

This Is For Them in the press

Read what we said to the press when unveiling #ThisIsForThem. We've been talking about how our campaign is a celebration of the All Blacks' innermost motivations and who and what they play for every time they step on to the rugby field.

Press Release

Who are AIG

At AIG Life, we’re experts in providing life insurance products to our customers and protect the lives of over one million people. We look after their futures, their families and their finances, offering the one form of insurance that is entirely about looking after others.

Latest videos

Dive in to our video library and view our collection of films - from events with the teams of New Zealand Rugby to wise words from our AIG ambassadors.

Latest blogs

Browse our range of blogs and keep up to date with our New Zealand Rugby activities. We'll be celebrating our shared values and gaining insights from the teams.