We're taking you behind the scenes of #ThisIsForThem - meet the players featured in our videos and see some exclusive snaps from filming.

TJ Perenara

TJ is an energetic halfback with a powerful pass and incredible attacking abilities. He often leads the famous Haka and is a charismatic character within the All Blacks team. In our campaign he talks passionately about selfless themes including his rugby roots at his local park and the strong bonds that exist within the All Blacks team.

Patrick Tuipulotu

Patrick is a humble, gentle giant who plays lock for the All Blacks. An immense, physical presence on the field, he is softly-spoken and courteous in conversation. He spoke eloquently about the importance of family in his life, and the journey his grandparents made from Samoa to New Zealand.

Nathan Harris

Nathan packs down at hooker for the All Blacks and is a player of real quality, known for his fearsome scrummaging. His boyish love for the game and its great players comes through in his interviews, as does his commitment and dedication to his young family.

Dane Coles

A star of the All Blacks front row, Dane has redefined the position of hooker with his deceptive speed and remarkable ball skills. The former World Rugby Player of the Year nominee spoke to us with authority and sincerity about the type of person he wants his kids to look up to, and the selfless culture of the All Blacks team.

Rieko Ioane

Rieko is a winger with outstanding pace and strength who has set the rugby world on fire recently. The speedster has been scoring tries at an incredible rate in the early stages of his All Blacks career. We were honoured to hear about the legacy of the All Blacks jersey, his supportive family and how crucial the fans are to his performance.

Jordie Barrett

Jordie is a maverick utility player, capable of stepping into many positions across the All Black backline. Brother of established All Blacks Beauden and Scott, his dynamic skills have made him a stand out in his first tests. In our campaign he discusses his strong family ties and love for the game with a youthful exuberance.