How to buy

Here’s how to go ahead and get covered.

If you want financial security for your family, your business or your employees, we’re here to do just that.

We don’t sell insurance directly.

Because every person and every business is different, it’s a good idea to have a chat about the type of cover you need with a financial adviser or employee benefits consultant. One thing to remember is not all of our products are available without advice.

 

Cover for you or your family

Here’s a few pointers to help you decide which route you’d like to take – with advice or without. 

 

Find a financial adviser

These companies will ask you for a bit of information about why you’re getting the cover in the first place (paying the mortgage, supporting the kids, that kind of thing), before searching for the right adviser for you.

LifeSearch logo
LifeSearch

LifeSearch, one of the UK's biggest advice brokers, offer free, expert, independent advice. Whether you’re looking for life insurance, critical illness cover or something else, they’re at the other end of the phone.

Unbiased logo
Unbiased

Unbiased have 27,000 qualified financial advisers, mortgage brokers and accountants on their books - they’ll match you with the right person to support your needs.

Reassured logo
Reassured

Reassured are the UK’s largest life insurance broker and you can buy through them with or without advice - the decision’s yours. They’ve got award-winning customer service and come highly rated on Trustpilot by their customers.

Dive right in

If you already know what type of insurance you want, here are a few places where you can buy AIG cover without needing an adviser. This option might be right for you if you know how much cover you need and are fully clued up on additional extras.

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Churchill

With Churchill, you can buy AIG’s life insurance, critical illness cover and over 50's cover.

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Direct Line

Through Direct Line, there’s life insurance, critical illness cover and over 50's cover on offer.

Reassured logo
Reassured

Reassured are the UK’s largest life insurance broker and you can buy through them with or without advice - the decision’s yours. They’ve got award-winning customer service and come highly rated on Trustpilot by their customers.

And remember – every policy includes benefits that help you get the most out of your insurance from day one.

There’s more to cover than just the financial side of things. That’s why you get free access to services that support you in other ways too, like Smart Health and Winston’s Wish.

 

Smart Health – health and wellbeing at your fingertips

Smart Health is a range of health and wellbeing services, free to you, your partner and any children aged up to 21. With the ability to use as many times as you need, it’s there for you now or whenever you may need them in the future. Speak to a GP when it suits you, chat confidentially to a mental health expert, get a second medical opinion, work on your fitness and nutrition or start your journey with a health check.

 

Winston’s Wish – support for grieving children

Everyone who we protect at AIG has access to the support on offer from Winston’s Wish, through our exclusive dedicated phone line. They’re one of the UK’s leading child bereavement charity providing support and counselling for children who lose a parent or sibling.

Let's talk business

Looking for business protection?

This kind of cover is often used to protect business loans, but can also support your company in case a key member of staff is diagnosed with a critical or terminal illness, or if they die. You’ll also get access to the same great benefits as our individual protection customers.

Here’s a couple of recommendations from us to get you started.

LifeSearch logo
LifeSearch

LifeSearch, one of the UK's biggest advice brokers, are there for expert advice on meeting protection needs for your business, whether you’re a sole trader, partnership or limited company.

Unbiased logo
Unbiased

Unbiased have 27,000 qualified financial advisers, mortgage brokers and accountants on their books - they’ll match you with the right person to support your needs.

The Personal Finance Society

They’ve got around 22,000 financial advisers to help you make the right decision. They’ve all been given the rubber stamp by the Personal Finance Society (PFS), the professional body for financial advisers in the UK.

Smart Health – health and wellbeing at your fingertips

Smart Health is a range of health and wellbeing services, free to you, your partner and any children aged up to 21. With the ability to use as many times as you need, it’s there for you now or whenever you may need them in the future. Speak to a GP when it suits you, chat confidentially to a mental health expert, get a second medical opinion, work on your fitness and nutrition or start your journey with a health check.

 

Winston’s Wish – support for grieving children

Everyone who we protect at AIG has access to the support on offer from Winston’s Wish, through our exclusive dedicated phone line. They’re one of the UK’s leading child bereavement charity providing support and counselling for children who lose a parent or sibling.

Look after your employees

If you have three employees or more, you can provide them with group life, critical illness, or income protection.

Have a look for an employee benefits consultant or financial adviser through either Unbiased or The Personal Finance Society.

 

The little extras that could mean a lot

Our group plans include some great added benefits as standard, so you start seeing value from day one.

 

Smart Health – health and wellbeing at your fingertips

Smart Health is a range of health and wellbeing services, free to you, your partner and any children aged up to 21. With the ability to use as many times as you need, it’s there for you now or whenever you may need them in the future. Speak to a GP when it suits you, chat confidentially to a mental health expert, get a second medical opinion, work on your fitness and nutrition or start your journey with a health check.

Type of group cover: All

 

Winston’s Wish – support for grieving children

Everyone who we protect at AIG has access to the support on offer from Winston’s Wish, through our exclusive dedicated phone line. They’re one of the UK’s leading child bereavement charity providing support and counselling for children who lose a parent or sibling.

Type of group cover: All

 

RedArc – dedicated nursing

RedArc’s critical illness service provides a personal nurse adviser - think of them as a sounding board at the end of the phone. They’ll help your team if they fall seriously ill and they’re there as long as they need.

Type of group cover: Group critical illness

 

LifeWorks – wellbeing for your workforce

It’s more than just a traditional employee assistance programme. Lifeworks is there to support the mental, physical, social, and financial wellbeing of your workforce.

Type of group cover: Group income protection

 

Proclaim Care – back to their best

Proclaim Care provides access to expert medical professionals to help get your people back their best after a period of illness or an injury.

Type of cover: Group income protection

 

Bereavement support – confidential counselling

Our free-to-use helpline gives employees access to completely confidential bereavement support, including up to four sessions of face-to-face or telephone counselling.

Type of group cover: Group life cover