How to buy our insurance products

We have two types of customer at AIG. The individual who buys insurance in case something happens to them, and the employer who buys insurance for their employees, or to protect their business. Whoever you are, we make it quick and easy to apply for our insurance products.

All AIG Life policies come with Smart Health* which amongst other health benefits, provides 24/7 access to a GP, online, by phone or via our mobile app.

If you’re looking to provide financial security for either your family, your business, or your employees, our insurance products can help you get there.

It’s always a good idea to think about individual situations, for yourself or your employees, as this will help you decide the type and amount of insurance you’ll need. That’s where a financial adviser or an employee benefit consultant comes in. They’re able to help you decide how much cover you need - and which of our products and features suit your circumstances best. How you buy insurance depends on your situation.

For you or your family

AIG doesn't offer our products directly to the public. Instead we work with well-known partners and financial advisers to help you get the right type and amount of cover. Please choose below to see which path is right for you.

I WANT adviceI don't WANT advice

Not sure or need advice?

If you're not sure how much cover or what type of insurance product you need, then you may wish to obtain financial advice. AIG doesn't provide financial advice for our products and services. You can find a financial adviser using the options below.

LifeSearch logo

LifeSearch, the UK's biggest advice broker, offers free, expert, independent advice to families on life insurance, critical illness cover, income protection, family income benefit, serious illness cover and business protection.

Unbiased logo

Unbiased have 27,000 qualified financial advisers, mortgage brokers and accountants.

If you know what you need and don't want advice

We've partnered with well-known names through which you can obtain AIG Life cover. None of these partners offer financial advice, so it's important you make any decisions based on what's right for you. You can view our partners and their life insurance web pages using the links below.

Our partners

Churchill Logo 310x160

Via Churchill we offer Life insurance, Critical illness cover with Life insurance and over 50's cover.

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Direct Line

Via Direct Line we offer Life insurance with an advance payment of up to £10,000 for quick financial relief when it matters most. We also offer Critical illness cover with Life insurance and over 50's cover.

Reassured logo

Reassured are the UK’s largest Life Insurance broker. Their award winning service is free and highly rated on Trustpilot, by their customers.

If you’re buying Business Protection, or Relevant Life Insurance

If you’re buying insurance for your employees

*Smart Health is provided to AIG Life Limited customers by Teladoc Health. These services are non-contractual, which means they don’t form part of your insurance contract with us. If our partnership with Teladoc Health ends, the service can be withdrawn at any time without notice.