Customer case studies

View our range of customer claims stories, showing how AIG has helped support your clients.

Teenager reading book in a bookstore with full shelves in the background
Winston's Wish

Our trio of Winston's Wish stories show how the charity's specialist support helps children who’ve lost a parent or sibling by listening to their grief, acting when they’re needed and knowing what to say when it’s time to talk.

Ian's story

Max was announced profoundly deaf moments after being born in May 2017. Ian wanted to share their story and to offer advice to those thinking about taking out insurance.

Alex's story

Alex was diagnosed with colorectal cancer in June 2017 at the age of 66, and wanted to offer his advice to those thinking about taking out insurance.

Blond woman looking up and smiling at her brown horse
Victoria's story

Victoria was left seriously injured and unable to work after a freak accident with a horse. She wanted to share what her experience was like when claiming on her income protection insurance.