Raising the bar on value added services - AIG gets smart
Alison Esson, Propositions Manager
Monday 07 October 2019
The role of a propositions manager is a demanding one but it’s also rewarding. Each time a customer tells us how their cover has made life easier for them when illness turned their life upside down, it drives home the responsibility we have to get it right and do the right things for customers. But how do we meet or even exceed the expectations of a customer who could have cover with us for 40 years or more?
100 years smarter
AIG turns 100 this year and, as part of the AIG family, this got us thinking - what do our customers really need from us to help them live longer, happier and healthier lives? A generation of protection products has evolved and with them, the so-called value added service add-ons. At AIG Life, we already have first-hand experience of the positive impact these services can have. Customers who have used our Best Doctors second medical opinion service have benefited from the expertise of global specialists in the form of a change in diagnosis and treatment recommendations.
So we challenged ourselves to build a proposition that puts the customer in charge of managing their health – whatever their stage in life.
Smart Health – more than just an add-on
This new virtual proposition connects customers to the specialists they need to manage their health and that of their family. It’s a fully integrated proposition accessible 24/7, every day of the year. Life exists outside the 9-5 and our research told us* that busy lives were preventing people from seeking and getting access to the expertise they need in order to make positive changes across health, nutrition and fitness.
It’s provided by Teladoc Health – the owners of Best Doctors.
Smart Heath - the six services
All services can be accessed via the Smart Health website – no limits on use and our dedicated Smart Health app gives customers control to book a GP appointment at a time that suits them. It’s a no cost service and we’re giving it to all of our customers – new and existing.
No one can predict what life has in store for them. But knowing that Smart Health can provide support for our customers young and old – it feels like it’s simply the right thing to do.
Get Smart Health for your clients. Visit www.aiglife-smarthealth.com
*Data from research commissioned by AIG Life. Based on a representative sample size of 2,008 working adults in the UK, all either employed or self-employed. Conducted online in April 2019.